Hey ya’ll lovely creatives can you believe it’s already August? I remember making plans and working on Enchanted like it was yesterday, this year has really gone by so fast but it really has been amazing. It’s Marketing Monday and we have the fabulous Jennifer Taylor from Taylor’d Events Group on the blog too and I am a total fangirl and so excited to share her knowledge with all of you. I surely learned some great things from this post, so check it out and leave a comment in the chat and let us know your thoughts.
If you are what has been termed a ‘solopreneur’ and you operate your business all by yourself, chances are you’ll find yourself stretched thin at a certain point. However, you’ll also most likely worry about what hiring new employees will entail for your brand. Of course, this is a natural reaction – your business is your brainchild and you’ve watched your brand grow and develop into the success that it is today.
How could anyone imagine letting someone else into that?
Although it may not be easy, taking on new employees is necessary if you want to push your business to the next level. Not only will it open your schedule up to more work, but you’ll also get a chance to see your company from another perspective – something that can be invaluable for business development.
So, where do I start?
Keep in mind that brand ambassadors aren’t just employees – they’re committed individuals that will represent your brand both in and out of the workplace. That’s why it’s so essential to hire the right people for the job. Be deliberate with the hiring process and come prepared with an idea of what qualities you’re looking for in the ideal candidate. Since these prospects could potentially be the ones championing your brand alongside your, don’t take on anyone unless you’re 100% sure they are the best fit.
Once you’re past the hiring process, it’s time to immerse your new team members into the company’s inner workings, whether you’ve hired one partner or a whole team of specialists. Invite them to brainstorm sessions and draw out their ideas so they feel included and valued. At the same time, encourage them to ask questions of their own so they feel empowered to get involved.
In addition to the in-office work, find ways to put your employees in the mix of things by having them tag along to networking events and tradeshows. This will give them a better understanding of the overall industry and how your company fits into it – plus, they’ll definitely feel like part of the team when you start introducing them to all of your industry buddies!
Throughout the onboarding session, be sure that you’re making enough time to get to know one another on a personal basis in addition to the basic training. Find a happy balance where your employees can feel empowered to work on their own and make decisions, but can also feel comfortable coming to you with questions and concerns. Push them in the right direction, but let them figure some things out for themselves – that’s really the best way to learn.
You already know what makes your company great – you just need to share it with others so they fall in love with it just as you have!
Jennifer Taylor is the owner of Taylor’d Events Group, a planning firm that specializes in celebrations of all kinds in the Pacific Northwest and Maui. She is also the creator of The Taylor’d Plan, a self-administered class for wedding planners who are new to the industry and looking to grow and develop their skills.