YOU NEED MORE TRAFFIC. Did that ring a bell or did you wince a little hearing that because you know that’s your business?
Knowing where and how to spend those few minutes you have is key to getting consistent and long term traffic. While most of us are spending time networking, scrolling through Instagram, or just trying to stay on top of responding to emails, you have a gold mine that’s waiting to be used.
Your blog is actually meant to be used as your traffic driver, and not just another place to share your work.
Creating helpful content for your clients is where you can drive more traffic from Google, more traffic from Pinterest, and more traffic from social media.
Knowing what types of content to post and how to use it is key to getting those ideal brides + clients.
Here’s 4 ways you can your blog to reach more brides:
- Write blog posts that educate your brides. You have so much knowledge that when your clients or brides are entering into the wedding planning phase there is so much they need to know.
Here’s some examples: “How to pick the 5 best colors for your wedding” “The best time to have an outdoor wedding in (your town, your state). “
The best type of educational blog posts: Lists’s, How to’s, and a step by step do really well.
I created a blog strategy when I owned my wedding floral design business that was 2 months of blog posts, it generated over $40,000 in booked weddings. After selling my floral design business it generated traffic + clients for the new owners without them touching it for a year!
What to do with these: Share on Pinterest + social media
- Blogging gives you local traffic.
“Backlinks are incoming links to a webpage. When a web page links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.” –http://www.webconfs.com/importance-of-backlinks-article-5.php
As a wedding professional, you can use this technique to back link venues, other wedding vendors, or even places you want to book.
For example: You can create a blog post that’s:
“The 4 best rustic wedding venues in (your town, state)”
“The 10 best sunset spots for engagement photo’s in (your town, state)”
3) Get your blog posts on bigger blogs + wedding publications
Getting your website over bigger sites that have more traffic and more eyes on them.
Instead of worrying about your traffic, use someone’s elses that already is driving more traffic.
This is also an SEO technique to get your website on site’s that have more traffic like a wedding blog, a publication, or a magazine.
You can do this by guest posting. Again, sharing your education and pitching your idea to bigger outlets.
4) Getting the most out of sharing your work through your blog.
Capitalize on all the links, google images, and keywords.
Links: Make sure you’re linking all the vendors in your blog posts.
Google images: When uploading photo’s use keywords to name the photo’s.
For example: instead of saying jamieandjohn3, you can name it nycbotanicalgardenwedding, so when a potential bride is searching for this venue and wedding ideas- TADA, guess who pops up?
Don’t have your own pictures? No problem, even better way to connect with other wedding vendors.
For example: if you’re a floral designer, sharing images of your work from a couple different weddings, credit + link all the photographers.
Email them + tag them on social media saying you featured them on your blog. Connections = hello more money!
Keywords: Make sure you’re using keywords your bride would be searching for in your blog posts.
You can use google keywords tools to find keywords that brides are searching for.
Google keywords tool: https://adwords.google.com/home/tools/keyword-planner/
Keywords tool: http://keywordtool.io/
(Hint: The best keywords have high search, low competition).
Now the next best thing you can do to get traffic, is to set aside a couple hours at a coffee shop, and plan out your blog posts for the next 2 months. Use all the techniques I taught you, and stick to your strategy for at least 30 days.
Think about it, I set aside 2 hours in a Starbucks to generate $40,000 worth of brides, because I stuck to the plan and did the work.
You can too!
Hey! I’m a wedding business coach with a little love for profanity. I’m host of The Wedding Pros Podcast and I’m obsessed with taking wedding pros from fearful to raking in the weddings in a no bull shit way.