For wedding professionals, public relations isn’t just about getting flashy press (although that’s always a bonus!) – it’s about solidifying your brand in a way that speaks to your target audience: engaged couples.
When it comes down to it, you are an expert at what you do. This gives you the power not only to be your own brand ambassador, but also to represent yourself in the media and share your insight with others.
With that said, it can be difficult to stand out in a crowded market so it’s important to map out your plan of attack before jumping headfirst into your PR push. It all starts with your brand, so begin by assessing your company’s presence in the industry – does your name, logo, social media posts and other output speak to the values that you want to present? If not, a rebrand or a simple website refresh may be in order.
Once your ducks are in order, it’s time to approach the media with your knowledge. From real wedding submissions to media pitches to podcasts and television features, the world of PR is diverse with many opportunities to offer.
It’s with that, that I’m excited to share that the wedding PR team at OFD Consulting has officially launched the OFD Collective, a membership site that provides you with the tools, resources and ongoing support you need to elevate your press exposure. With three tiers of service, there is something to meet the needs of every wedding pro, whether you simply want to learn the tricks of the trade or you’d like them to take all of those beautiful yet time-consuming wedding submissions off your plate.
Be sure to visit www.ofdcollective.com to learn more today!